HDMK managed a state-focused campaign to secure permanent tax relief for charitable organizations, publishing opinion pieces and generating hundreds of positive news articles. Our earned media campaign gained the attention of policymakers, influencers, and the general public and resulted in a win for the organizations.
The rapidly growing fintech industry meant one of its leading associations needed to reposition and rebrand. We convened decision makers and stakeholders, conducted surveys and a detailed analysis of the policy landscape. We built durable themes and messages, leveraged research, advertising and elevated the group’s position in a dynamic industry.
To reset the conversation about the construction of energy infrastructure at the national level, HDMK built a grassroots coalition of workers, small and medium sized businesses, civic leaders, unions, and other local supporters. By activating local supporters and giving them a voice at the national level, we created favorable news coverage during the heated debate about the expansion of America’s energy infrastructure.
A prominent property management company found itself in the crosshairs of organized, vocal opposition. They had successfully recruited investigative reporters to their cause. We took on a host of critical areas of concern: tenant satisfaction, capital investment, corporate responsibility and decision-making. We managed the investigative journalism, prepared executives and implemented new crisis avoidance protocols. We continue to be retained by Fortune 500 companies to prepare for investigations, congressional hearings and federal agency inquiries.
As with all projects, HDMK focuses attention where it will have the most impact. For many complex projects, that means focusing on industry specific trade or professional media. We have designed and managed several highly-focused campaigns targeting media outlets read by administration officials involved in rulemakings, reimbursements, definitions, and other decisions with implications for any industry.