A government client sought specialized media training for a select group of officials. An HDMK partner was asked to join a collaborative effort of top professionals to develop a tailor-made seminar with personalized training, which prepared the officials for media interviews, speeches, and other public appearances.
A high-powered law firm brought in a HDMK partner for specialized crisis communications and media relationssupport in a case which had garnered media and internet attention. The ensuing strategy helped clarify facts, diffuse attention, and improve the public image by engaging in the media discussion.
A non-profit research and education organization hired a HDMK partner to research, construct and write a report to help drive earned media and raise the organization's public image. It worked. National newspapers and a cable news television channel featured the report and interviewed officials for added publicity. [Active Image]
One industry group which attracts constant media scrutiny and congressional oversight retained a HDMK partner for media relations, executive training, and issue advocacy support. The comprehensive effort has led to a gradual improvement in media coverage and a greater public understanding of the industry and its strengths.
One of the nation's most powerful trade associations retained a HDMK partner for a comprehensive and targeted issue advocacy campaign. The results included a national network television news feature, national print, radio and internet coverage, and regional television and newspaper reporting.